Now, I’m no expert on beer, but I should hope that beer (or any kind of beverage, for that matter) should be drinkable. I imagine the Bud Light people probably caught on to this point (after being laughed, taunted, and made to go sit in a corner), which is why they seem to have completely changed the direction of their ad campaign to explain just what exactly drinkability is.

After having a good chuckle about how they’ve had to change their concept so drastically, I actually found it to be kinda funny. Self-deprecation is always good, especially if you’re a giant European corporation (InBev) that has recently been attacked for buying up an “All-American” company and laying off 6% of it’s employees.

Now if only all bad instruction was so enjoyable.